Public Sector Hotel Development Advisory Services
R. Maurice Robinson, ISHC, CRE, ASA

Mr. Robinson has thirty years of experience as a consultant in the real estate and hospitality development industry. He is an expert in the field of hotel market and financial feasibility analysis, fiscal and economic benefit studies, and public/private development partnerships. He specializes in public sector counseling, and is currently assisting several California municipalities and Federal agencies in the following areas:

• facilitating hotel development and redevelopment on public propertie
• structuring hotel deals using municipal financing vehicles
• negotiating ground and building leases for new hotel development
• identifying and soliciting hotel brands and operators
• conducting highest and best use assessments for public lands
• valuing private investment on public lands
• providing expert witness testimony in arbitrations
• analyzing and structuring management and franchise contracts.

A partial list of his public sector clients in California include:

• Alameda
• Cathedral City
• Crescent City
• Department of State Parks and Recreation
• Escondido
• Fresno
• Inglewood
• Laguna Beach
• Long Beach
• Los Angeles, Community Redevelopment Agency
• Los Angeles, Department of Airports
• Los Angeles, Department of City Planning
• Manhattan Beach
• Metropolitan Water District
• Monterey County
• Napa
• National Park Service
• Palm Desert
• Richmond
• San Diego
• San Diego County
• San Diego Unified Port District
• San Jose, Redevelopment Agency
• San Mateo Harbor District
• South Coast Air Quality Management District
• Southern California Association of Governments

Public clients and the hotels that have been developed, or are now in the development process:

• City of San Diego’s 170-room 5-diamond Lodge at Torrey Pines
• City of Manhattan Beach’s 400-room Marriott Hotel and Golf Course
• City of San Jose’s 500-room Marriott Hotel (adjacent to the city’s
  Convention Center)
• National Park Service’s 260-room Argonaut Hotel in San Francisco
• City of Cathedral City’s 300-room Sheraton Desert Cove Resort (to be
  developed)
• City of Escondido’s 200-room Marriott hotel and conference center
  (to be developed)
• City of Oceanside’s 300-room Westin resort (to be developed)
• National Park Service’s 142-room Lodge at Covallo Point conference   center and retreat in the Golden Gate Park (conversion of Fort Baker,   the ex-Army post in Sausalito, is under construction).

Background

Mr. Robinson is President of Maurice Robinson & Associates LLC, providing advisory services to lenders, investors, public agencies and developers in the Hospitality and Real Estate industries. Prior to founding Maurice Robinson & Associates LLC in 1999, Mr. Robinson was a Principal with KPMG Peat Marwick LLP, leading their western region Hospitality and Real Estate consulting practice for twelve years (1986-1998). Prior to KPMG, Mr. Robinson was a Manager in the real estate and hospitality consulting practice of Pannell Kerr Forster (now PKF Consulting) for five years (1982-1986). His previous work experience also includes three years as senior economist with the real estate consulting firm of Williams-Kuebelbeck and Associates (1979-1982), and a year as an independent consultant (1978).

Education

Mr. Robinson holds a General Real Estate Appraisal certificate from the State of California; a master of public administration degree from the University of Southern California; a bachelor of arts degree in economics from Macalester College in St. Paul, Minnesota; a certificate of environmental management from the Environmental Management Institute in Los Angeles; and a professional designation in financial planning from UCLA.

Speeches

Mr. Robinson is a frequent lecturer at various real estate and hospitality industry-related seminars and conferences across the United States, and has spoken more than two dozen times at national and local hotel industry conferences over the past twenty years. Two of his recent panels included the topics of Litigation Support Services and Alternative Dispute Resolution in the Hospitality Industry. Additionally, he has been a Guest Lecturer at the Haas School of Business in UC Berkeley's MBA program.

Articles

Mr. Robinson is the author or co-author of numerous articles, including "How to Value Commercial Improvements in a National Park"; Issue Review Boards™ – "The Next Wave of Alternative Dispute Resolution for the Hospitality Industry"; and "Mega-Resort Development Surges in Race to Meet New Demands of Business Travelers". He also co-authored the "Alternative Dispute Resolution in the Hospitality Industry" chapter of the 2006 Hotel Investments – Issues & Perspectives book for the AH&LA.

Awards

Mr. Robinson was awarded the prestigious James Felt Creative Counselor Award by his peers in the Counselors of Real Estate for his groundbreaking work appraising the land and buildings at the Grand Canyon National Park. His innovative new methodologies have created a resolution to the complex disputes involving the valuation of our National Parks and their concession contracts. He is also the 2005 recipient of the Chuck Pinkowski Volunteer of the Year Award by the International Society of Hospitality Consultants, for establishing an ADR training program for hospitality industry experts.

Affiliations

Mr. Robinson is a member of the Board of Directors of the prestigious International Society of Hospitality Consultants (ISHC), and is Chairman of the Professional Conduct Committee and Alternative Dispute Resolution Task Force. Other professional memberships include the Counselors of Real Estate (CRE), where he is a member of the Alternative Dispute Resolution Committee, as well as the American Society of Appraisers (ASA) and the Forensic Expert Witness Association (FEWA). He is also a member of the Board of Arbitrators for the National Association of Security Dealers (NASD) Regulation, Inc.