CV of R. Maurice Robinson, ISHC, CRE, ASA

Mr. Robinson is an expert in the field of hotel and resort consulting. He has been providing litigation support services, conducting market feasibility studies, and appraising hotels, resorts and other hospitality-related real estate for thirty years. His expertise includes dispute resolution, expert witness testimony and advising clients on development planning, deal structuring, and financial issues related to hotel and resort development and investment.

Mr. Robinson has 30 years of experience as a consultant in the real estate and hospitality development industry. He is an expert in the field of full-service hotel development, ground leases, concession contracts, market and financial feasibility analysis, fiscal and economic benefit studies, and public/private development partnerships. He specializes in public sector counseling, and typically assists California and Federal agencies in:

  • facilitating hotel, timeshare and residential development on public properties
  • structuring hospitality development deals using public financing vehicles
  • negotiating ground and building leases for new hospitality developments
  • identifying and soliciting hospitality brands, operators and developers
  • valuing private investment on public lands
  • providing expert witness testimony in disputes; and
  • analyzing and structuring development and management agreements.

A partial list of his public sector clients in California follows:

  • Alameda
  • California Coastal Commission
  • Cathedral City
  • Crescent City
  • Department of State Parks and Recreation
  • Escondido
  • Fresno
  • Glendale
  • Golden Gate Bridge District
  • Inglewood
  • Laguna Beach
  • Long Beach
  • Los Angeles, Community Redevelopment Agency
  • Los Angeles, Department of Airports
  • Los Angeles, Department of City Planning
  • Los Angeles Grand Avenue JPA
  • Manhattan Beach
  • Metropolitan Water District
  • Monterey County
  • Mountain View
  • Napa
  • National Park Service
  • Oceanside
  • Palm Desert
  • Poway
  • Richmond
  • Riverside
  • Riverside County Transportation District
  • San Diego City
  • San Diego County
  • San Diego Metropolitan Transportation District
  • San Diego Unified Port District
  • San Jose, Redevelopment Agency
  • San Mateo County
  • San Mateo County Harbor District
  • Santa Monica
  • Solano County
  • South Coast Air Quality Management District
  • Southern California Association of Governments
  • West Sacramento

Public clients and the hotels that have been developed, or are now being developed:

  • City of San Diego’s 170-room 5-diamond Lodge at Torrey Pines
  • City of Manhattan Beach’s 400-room Marriott Hotel and Golf Course
  • City of San Jose’s downtown 500-room Marriott Hotel
  • National Park Service’s 252-room Argonaut Hotel in San Francisco
  • City of Laguna Beach’s 262-room Montage Resort and Residences
  • National Park Service’s 142-room Lodge at Cavallo Point in Golden Gate Park (conversion of the Fort Baker ex-Army post near Sausalito).
  • City of San Diego’s Liberty Station 200-room Courtyard and 150-unit Homewood Suites (conversion of the ex-Naval Training Center)
  • City of Beverly Hills’s 200-room Montage Hotel and Residences
  • Port of San Diego’s 253-room Springhill Suites and 147-unit Residence Inn
  • Port of San Diego’s 400-room InterContinental Hotel
  • County of San Diego’s proposed 82-unit Heritage Village Bed & Breakfast (to be developed)
  • City of Cathedral City’s proposed 300-room Sheraton Desert Cove Resort (to be developed)
  • City of Escondido’s proposed 200-room Marriott hotel and conference center (to be developed)
  • City of Oceanside’s proposed 330-room Westin hotel and 48 timeshare resort (to be developed)
  • City of Mountain View’s proposed 250-room boutique hotel and 180-room Joie de Vivre hotel (to be developed)

Representative Accomplishments: These include providing strategic planning, site evaluation, market demand assessment, facility planning, financial feasibility studies, investment analysis, deal structuring and other development advisory services to hundreds of clients nationwide. He is particularly adept at forging public/private partnerships to facilitate visitor-serving development. He has negotiated numerous concession contracts, ground and building leases and other real estate development and operating agreements, including development, management, and franchise agreements.

Current and recent clients include the National Park Service (Concessions Program), California State Department of Parks and Recreation, City of San Diego and numerous public agencies. A description of a sample of these projects follows:

The National Park Service: Since 1992, Mr. Robinson has been one of the Park Service’s primary advisors in the area of concession financial analysis and operations management.

Upon the expiration of concession contracts, he has assisted the Park Service in the preparation of RFPs, evaluation of the financial portions of the responses, and calculation of the franchise fee or ground lease. During some contract disputes, he has served as the government’s expert witness in arbitration hearings. He has also served as mediator in structuring complex contracts with concessioners. He has been involved in over 35 National Park concessions contracts since 1992, including five arbitrations.

In 2000, Mr. Robinson conducted an appraisal of the possessory interest in the concession contract at the South Rim of the Grand Canyon, and represented the government in the arbitration of the ensuing dispute. Another engagement involved negotiating the concession contracts between the Park Service and the concessioner at both Yosemite and Yellowstone National Parks, two of the Crown Jewels of the National Park system.

Recently for the NPS, Mr. Robinson was involved in the structuring and negotiation of a development agreement and ground and building lease with the selected developer at Ft. Baker in the Golden Gate National Recreation Area. Since 1999, he was involved with the preparation of the RFP, solicitation and identification of qualified private sector firms, preparation of the financial feasibility analysis of the proposed project, evaluation of the financial portions of the responses to the RFP, and selection of the development team. The NPS is leasing numerous historic Army buildings, which have been converted into use as a high-end conference center with restaurants, retail, and recreational land uses. The renovated 142-room Cavallo Point, the Lodge at the Golden Gate, opened in June of 2008.

Additionally, he was extensively involved in the successful effort to convert the Haslett Warehouse in the Fisherman’s Wharf area of San Francisco into a high-end hotel and restaurant. He evaluated the financial portions of the responses to the RFP, assisted in the selection of Kimpton Hotels as the developer, and actively participated in the lease negotiations. The 252-room Argonaut Hotel opened in August of 2003, and provides substantial lease revenues to the Maritime Museum unit of the Golden Gate Park.

A sample of his Park Service concession study assignments include:

National Park

Curry Company
Write RFP, evaluate proposals

Delaware North
Franchise fee financial analysis/mediation; rent comparability analysis

Pisgah Inn
Pisgah Inn
Financial analysis/arbitration

Grand Teton
Triangle X Ranch
Franchise fee financial analysis

Grand Teton Lodge Co
Contract acquisition analysis

Glacier Park
Financial analysis/arbitration

Grand Canyon
North Rim Lodge
Acquisition analysis; RFP dev.

South Rim Xanterra
Asset recovery value/arbitration

Babbitt Brothers
Contract acquisition analysis

Bryce Canyon
Bryce Canyon Lodge
Acquisition analysis

Zion Lodge
Acquisition analysis

Death Valley
Scotty’s Castle
Acquisition analysis

Flamingo Lodge & Marina
Acquisition analysis

Mt. Rushmore
Acquisition analysis

Acquisition analysis

Hamilton Stores
Asset recovery value/mediation

Asset recovery value

Tour Boat & Canoe Rental
Franchise fee financial analysis

Big Cypress
Big Cypress
Market and financial analysis

Arbitrator for franchise fee dispute

Maritime NRA
Haslett Warehouse
Evaluated RFP responses, selected concessioner, negotiated lease

Golden Gate NRA
Fort Baker
Wrote RFP, evaluated responses, selected concessioner, and negotiated the development agreement and lease

Franchise fee financial analysis

Lake Mead
Seven Resorts
Franchise fee financial analysis

Mesa Verde
Financial analysis/arbitration

Ellis Island
proposed hotel
Market feasibility analysis

The California State Department of Parks and Recreation (DPR) is a state agency responsible for managing the state park system in California. Mr. Robinson was retained to assist the agency in evaluating the Big Sur concession, which is one of the largest lodging concession operations in the system. He reviewed the historical operations of the concessioner, analyzed potential impacts to the economics of the concession as a result of planned and proposed changes to Park operations and infrastructure, recommended changes to the contract, and advised the agency as to extending the contract of the existing concession operator vs. soliciting new bids.

The City of San Diego is the landlord of dozens of ground leases under commercial projects in that city. For 7 years, Mr. Robinson was the City’s leasing advisor, expert witness, deal structurer, and appraiser in several projects. He assisted the Director of Real Estate Assets in crafting creative ground leases and development agreements to facilitate substantial private sector investment in new and renovated commercial structures. Projects included the $75 million Lodge at Torrey Pines, Sea World, the renovation of the Hyatt Islandia and several other hotel and visitor-serving leaseholds.

Affiliations: Mr. Robinson is a member of the prestigious International Society of Hospitality Consultants (ISHC), where he served for nine years on the Board of Directors and as Chairman of the Professional Conduct Committee. Other professional memberships include the Counselors of Real Estate (CRE), the American Society of Appraisers (ASA), and the Forensic Expert Witness Association (FEWA). He is also a member of the Board of Arbitrators for FINRA.

Background: Mr. Robinson is President of Maurice Robinson & Associates LLC, providing advisory services to investors and developers in the Hospitality and Real Estate industries. Prior to founding his current firm in 1999, he was a Principal with KPMG Peat Marwick LLP, leading their western region Hospitality and Real Estate consulting practice for twelve years (1986-1998). Prior to KPMG, he was a Senior Consultant and Manager in the real estate and hospitality consulting practice of Pannell Kerr Forster (now PKF Consulting) for five years (1982-1986). His previous work experience also includes three years as senior economist with the real estate consulting firm of Williams-Kuebelbeck and Associates (1979-1982), and a year as an independent consultant (1978).

Education: Mr. Robinson holds a General Real Estate Appraisal certificate from the State of California; a master of public administration degree from the University of Southern California; a bachelor of arts degree in economics from Macalester College in St. Paul, Minnesota; a certificate of environmental management with a specialty in public/private partnerships from the Environmental Management Institute in Los Angeles; and a professional designation in financial planning from UCLA.

Speeches, Writing and Awards: Mr. Robinson is a frequent lecturer, having spoken more than two dozen times at various real estate and hospitality industry-related seminars and conferences across the United States, and is an annual guest lecturer at the UC Berkeley MBA program. He is the author of numerous articles, book chapters, and was the editor of KPMG’s Hospitality Update newsletter. He received the coveted James Felt Creative Counselor Award from his peers in the real estate consulting community for his ground breaking work appraising the Grand Canyon for the National Park Service. He is also the recipient of the Member of the Year award by his peers in the ISHC for his efforts in establishing an Alternative Dispute Resolution training program.